Isabella Barrett’s story is one of early fame and impressive entrepreneurship. Isabella began earning substantial sums of money almost from birth. She participated in several beauty pageants and rose to prominence as a contestant on TLC’s Toddlers and Tiaras. The show, watched by millions worldwide, depicts the lives of young beauty pageant contestants, highlighting the lengths to which children will go to win: mastering complex choreography, adhering to strict diets, and enduring cosmetic enhancements such as false eyelashes, fake nails, and spray tans.
Isabella and her parents didn’t let any opportunity slip by. Once she gained fame through TLC, her family capitalized on her popularity by promoting her on social media. At age seven, her parents launched her first brand, Glitzy Girl, which offered clothing and accessories designed for ballroom dancing, gymnastics, and other popular activities for girls.
Now, at 17, Isabella has expanded her empire with a second brand, House of Barrett, specializing in sportswear. She frequently models the brand’s designs herself. This year, the company launched a summer swimwear collection and recently unveiled a winter sportswear line designed by Isabella.
At 17, her net worth has almost doubled, reaching £1.8 million. Beyond the 55 kroner she won as a child, Isabella has successfully monetized her name and built her wealth. Today, she enjoys luxuries such as buying sports cars and booking billboards in Times Square. She is a lobster enthusiast and doesn’t hesitate to spend £70,000 on a party.
