Isabella Barrett’s story is one of early fame and impressive entrepreneurship. Isabella began earning substantial sums of money almost from birth. She participated in several beauty pageants and rose to prominence as a contestant on the TLC show Toddlers and Tiaras. The show, watched by millions around the world, depicts the lives of young beauty pageant contestants, highlighting the lengths children will go to in order to win: mastering complex choreography, following strict diets, and enduring cosmetic enhancements such as false eyelashes, fake nails, and spray tans.
Isabella and her parents didn’t let any opportunity pass them by. Once she gained fame through TLC, her family capitalized on her popularity by promoting her on social media. At age seven, her parents launched their first brand, Glitzy Girl, which offered clothing and accessories designed for ballroom dancing, gymnastics, and other activities popular with girls.
Now, at 17, Isabella has expanded her empire with a second brand, House of Barrett, specialising in sportswear. She frequently models the brand’s designs herself. This year, the company launched a summer swimwear collection and recently introduced a winter sportswear line designed by Isabella.
At 17, her net worth has almost doubled, reaching £1.8m. Beyond the 55 crowns she earned as a child, Isabella managed to monetise her name and build her wealth. Today, she enjoys luxuries such as buying sports cars and booking billboards in Times Square. She is a lobster enthusiast and does not hesitate to spend £70,000 on a party.
